AI ad creative, made for India
Culturally native AI ad creatives for every Indian market.
Not generic. Native. adUniScale turns one brief into ad scripts and finished ad images — multiple on-brand variations in minutes, at scale — English with true regional specificity across 13 Indian playbooks, and native Tamil when the campaign calls for it.
Built for performance marketing agencies & D2C brands across India
English & Tamil live today Hindi & Kannada coming next
Instagram-first — Feed, Stories & Reels at exact placement dimensions
UGC-style videos coming soon — creator-style ad videos from the same brief, made for Reels
Why adUniScale
Cultural authenticity at scale is the moat.
Not just language — idiom, visual grammar and regional sensibility, baked into generation.
Generic AI ad tools
English-first generation with no Indian cultural context. Add a translation layer and you get copy that's grammatically fine — and culturally hollow.
adUniScale
English composed for each Indian market and fully native Tamil — idiom, register and visuals generated for the region, not translated into it. Hindi and Kannada next.
Same brief. Two outcomes.
The same saree brand, the same festive brief. One knows a sale is happening. The other knows it's Pongal.
Big Sale Now Live!
Polished English. Could be any brand, anywhere.
One-size-fits-all English
No festival, no occasion, no season
No local idiom or pride
English that knows the occasion — Pongal, not 'sale'
Regional idiom and pride built in
One tap to native Tamil
Cultural context first, generation second. That's the whole difference.
73%
of Indian internet users consume content in regional languages
540M
regional-language internet users across India
88%
trust local-language content more than English
English-first creative leaves most of India out.
How it works
Two steps. Campaign-ready.
Give it a brief — product, tone, angle, region, language. Get back ready-to-run scripts, then finished ad images in every placement format your media plan needs.
Step 1 — the brief. Scripts, then finished images, follow on the same page.
Scripts
Scripts that sound like they were written there.
Generate English tuned to any of 13 regional playbooks — the festival, the idiom, the local pride — or go fully native in Tamil. Every generation returns 3–6 complete scripts: hook, main text, CTA, visual direction and text overlay, in your tone and marketing angle.
Don't like one? Regenerate just that script and keep the rest.
Languages
5 tones
10 marketing angles
Real output — the same brief, once in regionally tuned English and once fully native in Tamil, with audience, tone and angle chosen per script.
Placement formats
One master. Every placement.
Generate once, then adapt to feed, square, story and landscape — each exported at exact placement dimensions with story safe-zones respected and filenames your media team can trace at a glance.
The same Pongal creative, delivered as Feed Portrait 4:5, Feed Square 1:1, Story / Reel 9:16 and Landscape 1.91:1 — in English or native Tamil, all in one gallery.
Image editor
Edit by saying what you want.
No layers, no pen tool. Describe the change in plain language — or use presets like replace background, remove object and enhance. Point at a region with box or brush when precision matters.
Reframe to a new aspect ratio, walk back through version history, and trust that your ad text stays protected while everything else changes.
“Brighten the lamps a little and add a few floating diyas near the kolam” — that's the whole workflow.
Models
Pick the model per job.
The best frontier models for scripts and images, already wired in. We keep the lineup current so you don't have to.
Scripts
4 models
Images
3 models
Regional playbooks
Pongal isn't Baisakhi. Kaveri isn't Ganga.
Thirteen pan-India culture playbooks in English — festivals, food, lifestyle, idiom baked into generation, not pasted on afterwards. Target Tamil Nadu and the Pongal hook writes itself; target Bengal and it's Durga Puja.
In Tamil, we go a level deeper — eight sub-regions inside Tamil Nadu itself, from Chennai Metro to Kongu Nadu and the Cauvery Delta. A Kongu ad and a Chennai ad never feel interchangeable.
Add your own cultural notes per campaign to sharpen it further, or stay Pan India / Pan Tamil Nadu when the brief calls for it.
The pills are live — switch language, then pick a region to see its playbook.
Pan India playbook
Active- Moments
- Diwali · Cricket finals · Monsoon chai · Wedding season
- Cultural cues
- Grounded in moments the whole country shares, with casting varied across the batch — no single region's idiom forced on everyone.
- Your notes
- "National launch — keep it metro-neutral."
Tamil Nadu playbook
Active- Moments
- Pongal · Karthigai Deepam · Deepavali oil bath · Aadi season
- Cultural cues
- Kolam at the doorstep, filter kaapi mornings, banana leaf meals, silk & handloom pride, family-first buying decisions.
- Your notes
- "Chennai metro audience, premium but rooted. Avoid clichés."
Kerala playbook
Active- Moments
- Onam sadhya · Vishu kani · Monsoon season · Boat race season
- Cultural cues
- Chaya-kada conversations, naadan food pride, coconut everything, kasavu for occasions, ayurveda as everyday wellness.
- Your notes
- "Kerala NRI households in the Gulf — remittance-economy life."
Karnataka playbook
Active- Moments
- Mysuru Dasara · Ugadi bevu-bella · Darshini mornings · Coorg weekends
- Cultural cues
- Filter coffee culture, masala dose and benne dose, red-oxide floors, tech-park lunchboxes — never 'Bengaluru only'.
- Your notes
- "Old Mysuru families + Bengaluru tech crowd, one campaign."
Andhra & Telangana playbook
Active- Moments
- Sankranti muggu · Bonalu & Bathukamma · Ugadi pachadi · Avakaya season
- Cultural cues
- Spice pride — Guntur chilli, gongura; Hyderabadi biryani as an event; Pochampally and Mangalagiri handloom.
- Your notes
- "Hyderabad foodies — Old City Ramzan evenings."
Maharashtra playbook
Active- Moments
- Ganesh Chaturthi · Gudi Padwa · Monsoon cutting chai · Wari season
- Cultural cues
- Local-train commutes, dabba lunches, vada pav pride, society and chawl life — not just Mumbai glamour.
- Your notes
- "Pune families, value-first. No Bollywood clichés."
Gujarat playbook
Active- Moments
- Navratri garba · Uttarayan kites · Bestu Varas · Thali Sundays
- Cultural cues
- Farsan and full thali, tiffins packed for travel, joint-family dinner tables, business pride without caricature.
- Your notes
- "Ahmedabad and Surat trading families."
Rajasthan playbook
Active- Moments
- Teej & Gangaur · Diwali muhurat · Wedding season · Desert winters
- Cultural cues
- Dal-baati-churma, leheriya and bandhani, haveli courtyards, water-respect born of the desert — no tourist-brochure costume.
- Your notes
- "Marwari business families — narrow the playbook."
Punjab playbook
Active- Moments
- Baisakhi · Lohri bonfires · Sarson-da-saag winters · Wedding functions
- Cultural cues
- Langar seva, paranthe with white makkhan, open-hearted hospitality, farm pride — no balle-balle caricature.
- Your notes
- "Ludhiana households + NRI relatives watching Reels."
Delhi NCR & Hindi Belt playbook
Active- Moments
- Diwali card parties · Chhath at dawn · Holi mornings · Winter sangeets
- Cultural cues
- Golgappa debates, metro commutes, colony rooftops, bargaining as sport — Hinglish is most at home here.
- Your notes
- "Gurgaon office crowd, weekday evening scrollers."
Bengal playbook
Active- Moments
- Durga Pujo · Poila Boishakh · Nolen-gur winters · Book-fair afternoons
- Cultural cues
- Adda over tea, fish-and-rice lunches, mishti as emotion, tant sarees, north Kolkata lanes.
- Your notes
- "Pujo campaign — pandal-hopping crowd, new-clothes energy."
Odisha playbook
Active- Moments
- Rath Yatra · Raja festival · Nuakhai · Boita Bandana
- Cultural cues
- Pakhala summers, rasagola pride, Sambalpuri ikat, Bhubaneswar's temple-and-tech mix — distinct from Bengal.
- Your notes
- "Cuttack and Bhubaneswar young families."
Northeast playbook
Active- Moments
- Bihu · Hornbill season · Tea-garden mornings · Hill-town winters
- Cultural cues
- Momos and thukpa, bamboo-shoot flavours, woven shawls, tea culture at the source — eight distinct states, never exoticised.
- Your notes
- "Guwahati audience — be Assam-specific."
Pan Tamil Nadu playbook
Active- Moments
- Pongal · Karthigai Deepam · Tamil New Year · Aadi season
- Cultural cues
- Statewide Tamil warmth — filter kaapi mornings, kolam doorsteps, Sunday biriyani, spoken-Tamil register — casting varied from Chennai apartments to Kongu farm homes, never one city's Tamil Nadu.
- Your notes
- "Statewide launch — keep it district-neutral, mix the casting."
Chennai Metro playbook
Active- Moments
- Margazhi kutcheris · Marina beach evenings · First-day-first-show · IPL nights at Chepauk
- Cultural cues
- OMR IT-corridor mornings, darshini filter kaapi, beachside sundal, apartment-association life and the state's most natural Tanglish. No rural imagery.
- Your notes
- "Chennai apartment crowd — techies, young couples, students. Modern, not agrarian."
North TN playbook
Active- Moments
- Tiruvannamalai Karthigai Deepam · Girivalam full-moons · Kanchipuram temple festivals · Wedding-season silk
- Cultural cues
- Silk looms working in the background, temple-circuit day trips, highway-town tiffin stalls, small-trade families in Chennai's orbit but not of it.
- Your notes
- "Kanchipuram–Vellore weaver and trader families — not metro Chennai."
Kongu Nadu playbook
Active- Moments
- Pongal in farm households · Erode turmeric mornings · Mariamman festivals · Salem mango season
- Cultural cues
- Tiruppur export deadlines, Coimbatore shop floors, self-made thrift (quality over show), farm-and-factory homes — arisi paruppu sadam and strong kaapi. Understated even when wealthy.
- Your notes
- "Coimbatore–Tiruppur entrepreneurs — earned success, no flashy luxury."
Cauvery Delta playbook
Active- Moments
- Thanjavur temple festivals · Aadi Perukku on the Cauvery · Navaratri golu · Samba harvest
- Cultural cues
- Rice-and-paddy agrarian pride, Kumbakonam degree coffee, banana-leaf meals, Carnatic sabha season and classical lessons for the kids. Unhurried, rooted.
- Your notes
- "Thanjavur–Trichy temple-town families — tradition-first, never hurried."
Madurai & South Central playbook
Active- Moments
- Chithirai Thiruvizha · Jallikattu at Alanganallur · Chettinad wedding feasts · Midnight street-food runs
- Cultural cues
- Meenakshi-temple pride, Jigarthanda and kari dosai, Madurai malli in every plait, Chettinad athirasam — bold, direct Madurai Tamil worn as identity.
- Your notes
- "Madurai and Chettinad — plain-spoken and proud, no soft metro polish."
Deep South playbook
Active- Moments
- Kanyakumari sunrise · Temple and church festivals together · Thoothukudi port mornings · Harvest season
- Cultural cues
- Nellai halwa hot from the old shops, red bananas, fishing-community dawns, windmill horizons and the warm Nellai dialect — a coast that lives temple and church both.
- Your notes
- "Tirunelveli–Kanyakumari coast — mixed-faith, working-coast life, not beach tourism."
Tamil Diaspora playbook
Active- Moments
- Pongal far from home · Thaipusam in Singapore & Malaysia · Little India weekends · The trip home
- Cultural cues
- Hunting hometown brands abroad, weekend Tamil school for the kids, the nightly video call with amma, veetu-saapadu nostalgia — Tamil touches in HDB flats and Gulf apartments.
- Your notes
- "Overseas Tamil homes — nostalgia and gifting; they keep traditions strict."
FAQ
Questions, answered.
Which languages does adUniScale support?
English and Tamil are live today, with Hindi and Kannada coming next. English scripts aren't generic — they draw on 13 regional culture playbooks, from Tamil Nadu to the Northeast, so the copy lands with the right festivals, idiom and local pride. Tamil generates fully native, not translated.
Who is adUniScale built for?
Performance marketing agencies first — teams producing regional campaign creative for multiple clients under deadline. D2C brands running their own Meta ads use it the same way. If you ship ad creative for Indian audiences, it fits.
What do I get from a single brief?
Step one turns your brief into 3–6 ready ad scripts, each with a hook, main text, CTA, visual direction and text overlay, in your chosen tone and marketing angle. Step two turns any script into finished ad images — up to 6 variations — adapted across four placement formats and exported as exact-dimension PNGs.
How do the regional playbooks work?
Each of the 13 playbooks encodes the festivals, food, lifestyle and idiom of a region, and that context is baked into generation — not pasted on afterwards. You can add your own cultural notes per campaign to sharpen it further. Pongal references for Tamil Nadu, Onam for Kerala, Durga Puja for Bengal — automatically.
Can I edit the generated images?
Yes — conversationally. Tell the editor what to change in plain language, or use presets like replace background, remove object and enhance. You can target a specific region of the image, reframe to a new aspect ratio, and step through version history. Ad text is protected from accidental changes by default.
Which AI models power the platform?
The best one for each job — and you can choose. Scripts run on models like Claude Sonnet, Gemini and GPT-5.x; images on Nano Banana, FLUX, Ideogram and Imagen. We keep the lineup current so you never have to re-evaluate the model landscape yourself.
Are the exports actually ready for Meta placements?
Yes. Every creative exports at exact placement dimensions — 1080×1350 feed portrait, 1080×1080 square, 1080×1920 story/reel, 1200×628 landscape — with story-format safe zones respected and clean, canonical filenames your media team will thank you for.
Do you generate video creatives?
Not yet — today every creative is a script plus finished static images at exact placement dimensions. UGC-style video creatives are next on the roadmap: creator-style videos for Reels and Stories, generated from the same brief in the same regional voice. If video matters to your media plan, mention it when you book a demo — early access starts with the teams who ask.
Who owns the creatives?
You do. Your briefs, brand assets and every generated script and image belong to you, to run wherever you like.
See your brand speak the language.
A 30-minute walkthrough with your own brief — we'll generate scripts and creatives for your brand, live. No slides.
Every demo is run by the founder, Elango Bharathi — bring your hardest brief.