AI ad creative, made for India
Proven ad layouts. Your brand. Their language.
Pick a template built for your industry, add your Brand Kit, and get finished Meta ads in English and native Tamil — multiple on-brand variations in minutes, — written for the region you sell in.
Picks from the library — healthcare, real estate, education, beauty and banking, in English and Tamil. Sample brands are fictional. Click one to see it up close.
Why adUniScale
Ads that sound local, not translated.
Not just language — idiom, visual grammar and regional sensibility, baked into generation.
Generic AI ad tools
English-first generation with no Indian cultural context. Add a translation layer and you get copy that's grammatically fine — and culturally hollow.
adUniScale
English composed for each Indian market and fully native Tamil — idiom, register and visuals generated for the region, not translated into it. Hindi and Kannada next.
Brand Kits
The layout stays proven. The brand becomes yours.
Upload your logo, brand book and a few ads you've already run — once. adUniScale reads your colours, type, logo rules and required wording, then fills any template with your product, your copy and your brand.Every template fills with your product, your copy and your brand.
Albert Sans · Mukta Malar
Brand book PDF · 2 past ads
3D Icon PackageTemplate, sample brand Anvaya Hospitals Brand book · 2 past ads Your ad, as it shows in the feed
Templates Library
Templates for the ads Indian businesses actually run.
Modelled on what's working on Meta in each industry, designed in-house, and tested in English and Tamil.
Healthcare · 01 of 25
Bold Band Package
Use it for any priced package or test bundle, such as a full-body check, a diabetes package or a pre-employment check.
Anvaya Hospitals is a fictional sample brand.
How it works
From one brief to finished ads.
Write the brief
Brand information, product, context and tone, language and audience region. Add a template and your Brand Kit if you like.
Get ready-to-run scripts
3–6 complete scripts — hook, caption, text overlay, CTA and visual direction — in your tone and marketing angle.
Generate finished images
Up to 6 variations per script. With a template, every render gets a template-match score.
Every Meta format
Feed 4:5, Square 1:1, Story 9:16 and Landscape 1.91:1, exported at exact placement sizes.
Edit by saying what you want
Replace a background, remove an object or fix a line of text in plain language. Ad text stays protected.
Regional playbooks
Pongal isn't Baisakhi. Kaveri isn't Ganga.
Thirteen culture playbooks in English, and eight Tamil sub-regions — from Chennai Metro to Kongu Nadu and the Cauvery Delta.
Thirteen pan-India culture playbooks in English — festivals, food, lifestyle, idiom baked into generation, not pasted on afterwards. Target Tamil Nadu and the Pongal hook writes itself; target Bengal and it's Durga Puja.
In Tamil, we go a level deeper — eight sub-regions inside Tamil Nadu itself, from Chennai Metro to Kongu Nadu and the Cauvery Delta. A Kongu ad and a Chennai ad never feel interchangeable.
Templates keep the layout; the playbook sets the moment, the idiom and the casting inside it.
Pan India playbook
Active- Moments
- Diwali · Cricket finals · Monsoon chai · Wedding season
- Cultural cues
- Grounded in moments the whole country shares, with casting varied across the batch — no single region's idiom forced on everyone.
- Your notes
- “National launch — keep it metro-neutral.”
Tamil Nadu playbook
Active- Moments
- Pongal · Karthigai Deepam · Deepavali oil bath · Aadi season
- Cultural cues
- Kolam at the doorstep, filter kaapi mornings, banana leaf meals, silk & handloom pride, family-first buying decisions.
- Your notes
- “Chennai metro audience, premium but rooted. Avoid clichés.”
Kerala playbook
Active- Moments
- Onam sadhya · Vishu kani · Monsoon season · Boat race season
- Cultural cues
- Chaya-kada conversations, naadan food pride, coconut everything, kasavu for occasions, ayurveda as everyday wellness.
- Your notes
- “Kerala NRI households in the Gulf — remittance-economy life.”
Karnataka playbook
Active- Moments
- Mysuru Dasara · Ugadi bevu-bella · Darshini mornings · Coorg weekends
- Cultural cues
- Filter coffee culture, masala dose and benne dose, red-oxide floors, tech-park lunchboxes — never 'Bengaluru only'.
- Your notes
- “Old Mysuru families + Bengaluru tech crowd, one campaign.”
Andhra & Telangana playbook
Active- Moments
- Sankranti muggu · Bonalu & Bathukamma · Ugadi pachadi · Avakaya season
- Cultural cues
- Spice pride — Guntur chilli, gongura; Hyderabadi biryani as an event; Pochampally and Mangalagiri handloom.
- Your notes
- “Hyderabad foodies — Old City Ramzan evenings.”
Maharashtra playbook
Active- Moments
- Ganesh Chaturthi · Gudi Padwa · Monsoon cutting chai · Wari season
- Cultural cues
- Local-train commutes, dabba lunches, vada pav pride, society and chawl life — not just Mumbai glamour.
- Your notes
- “Pune families, value-first. No Bollywood clichés.”
Gujarat playbook
Active- Moments
- Navratri garba · Uttarayan kites · Bestu Varas · Thali Sundays
- Cultural cues
- Farsan and full thali, tiffins packed for travel, joint-family dinner tables, business pride without caricature.
- Your notes
- “Ahmedabad and Surat trading families.”
Rajasthan playbook
Active- Moments
- Teej & Gangaur · Diwali muhurat · Wedding season · Desert winters
- Cultural cues
- Dal-baati-churma, leheriya and bandhani, haveli courtyards, water-respect born of the desert — no tourist-brochure costume.
- Your notes
- “Marwari business families — narrow the playbook.”
Punjab playbook
Active- Moments
- Baisakhi · Lohri bonfires · Sarson-da-saag winters · Wedding functions
- Cultural cues
- Langar seva, paranthe with white makkhan, open-hearted hospitality, farm pride — no balle-balle caricature.
- Your notes
- “Ludhiana households + NRI relatives watching Reels.”
Delhi NCR & Hindi Belt playbook
Active- Moments
- Diwali card parties · Chhath at dawn · Holi mornings · Winter sangeets
- Cultural cues
- Golgappa debates, metro commutes, colony rooftops, bargaining as sport — Hinglish is most at home here.
- Your notes
- “Gurgaon office crowd, weekday evening scrollers.”
Bengal playbook
Active- Moments
- Durga Pujo · Poila Boishakh · Nolen-gur winters · Book-fair afternoons
- Cultural cues
- Adda over tea, fish-and-rice lunches, mishti as emotion, tant sarees, north Kolkata lanes.
- Your notes
- “Pujo campaign — pandal-hopping crowd, new-clothes energy.”
Odisha playbook
Active- Moments
- Rath Yatra · Raja festival · Nuakhai · Boita Bandana
- Cultural cues
- Pakhala summers, rasagola pride, Sambalpuri ikat, Bhubaneswar's temple-and-tech mix — distinct from Bengal.
- Your notes
- “Cuttack and Bhubaneswar young families.”
Northeast playbook
Active- Moments
- Bihu · Hornbill season · Tea-garden mornings · Hill-town winters
- Cultural cues
- Momos and thukpa, bamboo-shoot flavours, woven shawls, tea culture at the source — eight distinct states, never exoticised.
- Your notes
- “Guwahati audience — be Assam-specific.”
Pan Tamil Nadu playbook
Active- Moments
- Pongal · Karthigai Deepam · Tamil New Year · Aadi season
- Cultural cues
- Statewide Tamil warmth — filter kaapi mornings, kolam doorsteps, Sunday biriyani, spoken-Tamil register — casting varied from Chennai apartments to Kongu farm homes, never one city's Tamil Nadu.
- Your notes
- “Statewide launch — keep it district-neutral, mix the casting.”
Chennai Metro playbook
Active- Moments
- Margazhi kutcheris · Marina beach evenings · First-day-first-show · IPL nights at Chepauk
- Cultural cues
- OMR IT-corridor mornings, darshini filter kaapi, beachside sundal, apartment-association life and the state's most natural Tanglish. No rural imagery.
- Your notes
- “Chennai apartment crowd — techies, young couples, students. Modern, not agrarian.”
North TN playbook
Active- Moments
- Tiruvannamalai Karthigai Deepam · Girivalam full-moons · Kanchipuram temple festivals · Wedding-season silk
- Cultural cues
- Silk looms working in the background, temple-circuit day trips, highway-town tiffin stalls, small-trade families in Chennai's orbit but not of it.
- Your notes
- “Kanchipuram–Vellore weaver and trader families — not metro Chennai.”
Kongu Nadu playbook
Active- Moments
- Pongal in farm households · Erode turmeric mornings · Mariamman festivals · Salem mango season
- Cultural cues
- Tiruppur export deadlines, Coimbatore shop floors, self-made thrift (quality over show), farm-and-factory homes — arisi paruppu sadam and strong kaapi. Understated even when wealthy.
- Your notes
- “Coimbatore–Tiruppur entrepreneurs — earned success, no flashy luxury.”
Cauvery Delta playbook
Active- Moments
- Thanjavur temple festivals · Aadi Perukku on the Cauvery · Navaratri golu · Samba harvest
- Cultural cues
- Rice-and-paddy agrarian pride, Kumbakonam degree coffee, banana-leaf meals, Carnatic sabha season and classical lessons for the kids. Unhurried, rooted.
- Your notes
- “Thanjavur–Trichy temple-town families — tradition-first, never hurried.”
Madurai & South Central playbook
Active- Moments
- Chithirai Thiruvizha · Jallikattu at Alanganallur · Chettinad wedding feasts · Midnight street-food runs
- Cultural cues
- Meenakshi-temple pride, Jigarthanda and kari dosai, Madurai malli in every plait, Chettinad athirasam — bold, direct Madurai Tamil worn as identity.
- Your notes
- “Madurai and Chettinad — plain-spoken and proud, no soft metro polish.”
Deep South playbook
Active- Moments
- Kanyakumari sunrise · Temple and church festivals together · Thoothukudi port mornings · Harvest season
- Cultural cues
- Nellai halwa hot from the old shops, red bananas, fishing-community dawns, windmill horizons and the warm Nellai dialect — a coast that lives temple and church both.
- Your notes
- “Tirunelveli–Kanyakumari coast — mixed-faith, working-coast life, not beach tourism.”
Tamil Diaspora playbook
Active- Moments
- Pongal far from home · Thaipusam in Singapore & Malaysia · Little India weekends · The trip home
- Cultural cues
- Hunting hometown brands abroad, weekend Tamil school for the kids, the nightly video call with amma, veetu-saapadu nostalgia — Tamil touches in HDB flats and Gulf apartments.
- Your notes
- “Overseas Tamil homes — nostalgia and gifting; they keep traditions strict.”
Models
The right model for each job.
Frontier models from Google, OpenAI, Anthropic and Sarvam power scripts, images and edits. Pick the model and image quality per creative — we keep the lineup current so you don't have to.
- OpenAI
- Anthropic
- Sarvam
For agencies
One Brand Kit per client. Every ad on brief and on brand.
- Each client's logo, brand book and past ads, stored once
- Regional English for 13 markets and native Tamil from the same brief
- Exact Meta sizes, ready for the media plan
For brands
Start from a layout that already works in your industry.
- Healthcare, real estate, education, beauty and banking
- Your product photos and logo in the template's boxes
- Feed, Square, Story and Landscape from one master
FAQ
Questions, answered.
Which languages does adUniScale support?
English and Tamil are live today, with Hindi and Kannada coming next. English scripts draw on 13 regional culture playbooks, from Tamil Nadu to the Northeast, so the copy lands with the right festivals, idiom and local pride. Tamil is generated natively, not translated.
What is a template?
A proven ad layout for an industry — the headline, photo, price panel, proof points and call to action, each in a fixed place. Our templates are designed in-house from what's running on Meta in each industry. You add your brief and brand; the structure stays and everything inside it becomes yours.
What goes into a Brand Kit?
Your logo, your brand book as a PDF, and up to five ads you've already run. We read the brand book once — colours, type, logo rules, voice and required wording — and every creative that uses the kit follows it. Your brief always wins where the two disagree.
Will my ads look like everyone else's who uses the same template?
No. The layout is shared; the content isn't. Your product photos, logo, colours, type, copy, language and region change everything inside the boxes, and each script picks its own scene.
Can I use my own past ads as a template?
Yes. Add them to a Brand Kit as reference creatives and choose Match template to follow the layout exactly, or Inspire to use it as guidance.
Who is adUniScale built for?
Performance marketing agencies producing regional creative for many clients — with a Brand Kit per client — and brands that run their own Meta ads. If you ship ad creative for Indian audiences, it fits.
How much does adUniScale cost?
Pricing will be based on credits: each script, image and edit uses some. We'll publish it when we open adUniScale to everyone. Until then, we're working with a small group of brands and agencies on pilots. Request a demo and we'll talk through access.
What do I get from a single brief?
Step one turns your brief into 3–6 ready ad scripts, each with a hook, main text, CTA, visual direction and text overlay, in your chosen tone and marketing angle. Step two turns any script into finished ad images — up to 6 variations — adapted across four placement formats.
How do the regional playbooks work?
Each playbook encodes the festivals, food, lifestyle and idiom of a region, and that context is baked into generation — not pasted on afterwards. Add your own cultural notes per campaign to sharpen it further.
Can I edit the generated images?
Yes — conversationally. Tell the editor what to change in plain language, or use presets like replace background, remove object and enhance. Target a region of the image, fix a line of text, reframe to a new aspect ratio and step through version history.
Which AI models power the platform?
Frontier models from Google, OpenAI, Anthropic and Sarvam, chosen per job. You can pick the model for scripts and images, and an image quality tier, on each creative.
Are the exports ready for Meta placements?
Yes. Every creative exports at exact placement dimensions — 1080×1350 feed portrait, 1080×1080 square, 1080×1920 story/reel, 1200×628 landscape — with story safe zones respected.
Do you generate video creatives?
Not yet. UGC-style video creatives are next on the roadmap: creator-style videos for Reels and Stories from the same brief, in the same regional voice. Mention it when you book a demo.
Who owns the creatives?
You do. Your briefs, brand assets and every generated script and image belong to you, to run wherever you like.
See your brand speak the language.
A 30-minute walkthrough with your own brief — we'll generate scripts and creatives for your brand, live. No slides.
Every demo is run by the founder, Elango Bharathi — bring your hardest brief.